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As an advertiser it is important to know your customers, and recent statistics show that 97% of Australians use their mobiles for more than just voice calls, 61% for information services and a huge 31% for purchases. Further to that, if humanity continues to favour the mobile phone, an estimated 2 million more households will disconnect their fixed line phones this year.
Now is the perfect time to reach not only your current target market, but also open your business to the opportunities a much larger one can bring. The leading brand Apple reported that its Apps store on iTunes, which opened about 18 months ago has had 50 million users and 3 billion application downloads suggesting an average of 40 apps a person.
The technology allows us to do things we have always done or always wanted to do quicker and more easily. It’s about removing barriers for people to act – if you can do something now rather than having to wait for two days to do it, its far more likely to get done – Apple 2010
In essence to be up with some of the worlds most successful and competitive advertisers, you need to utilize your mobile presence, and developing an App for the iPhone or the iPad is a perfect way to do it. Apps provide a great brand and user generated experience, but on top of that are easy, fun and relatively addictive to use. The experience is a positive one, and personal for each user as they are inviting your brand and your company into their lives.
The modern consumer is an elite and clever creature, sifting through unwanted information light quick, so building a relationship with them is a powerful thing. Make the most of an untapped market for your business today.